PETERSON SEO CASE STUDIES

Problem

Our client was launching a completely new brand with no prior online presence. They had no website, no Google Business Profile, no indexed keywords, and no existing domain authority. Starting from zero meant that we had to build everything from the ground up while ensuring a strong foundation for long-term growth. The client’s primary goal was to establish their presence online, increase visibility, and begin generating organic leads through their website and Google Business Profile.

Solution

To kickstart their online presence, we created a custom website tailored to their brand identity, ensuring it was SEO-optimized and designed for user experience. The website was built with clean code, fast load speeds, and mobile responsiveness, aligning with Google's latest algorithm standards.

We also launched a new Google Business Profile, which allowed the client to connect with local audiences. Simultaneously, we began building the client’s domain authority from scratch, creating a detailed keyword strategy based on their niche, services, and target audience. Over the course of 10 weeks, we published high-quality content and built authoritative backlinks from trusted sources in their industry.

Our approach included technical SEO enhancements, such as proper site indexing, schema markup, and optimized meta tags. We targeted long-tail keywords to increase early visibility and ensured the client’s business information was consistent across all online directories.

Results

Within the first 10 weeks, we achieved significant milestones:

• The client’s domain rating and trust authority increased from 0 to 33, laying the foundation for a strong online reputation.
• 26 new keywords were indexed by Google, helping the client’s site gain visibility in search results.

Organic traffic began to flow steadily, with visitors reaching the site through branded and service-related keywords.

Most importantly, organic leads started coming in through calls and website form submissions. These early results validated the customized SEO strategy and set the stage for ongoing growth and success.

Problem

The client approached us with an outdated website that failed to generate organic leads. They were heavily reliant on paying for leads through third-party platforms, which was not sustainable in the long term. Their goal was to reduce their dependency on paid lead services over time by building a website that could generate its own organic traffic. They also had long-term aspirations of scaling their business, with plans to invest in new equipment and expand their fleet, but they understood that such growth would require a strong foundation in online visibility.

Solution

We began with a complete overhaul of the client’s website. The new design prioritized user experience, mobile responsiveness, and SEO best practices. The website was rebuilt from the ground up, focusing on proper site structure, fast loading times, and a user-friendly interface to align with Google’s core web vitals.

We conducted in-depth keyword research tailored to the client’s industry, focusing on competitive and local search terms with the potential to generate qualified traffic. Over six weeks, we implemented on-page optimizations, including writing SEO-focused metadata, improving content readability, and creating a logical internal linking structure.

Simultaneously, we launched an off-page SEO strategy to improve the website's domain authority. This included building high-quality backlinks from trusted industry sites and creating shareable, informative blog content to attract potential customers.

Results

By the end of six weeks, the client saw early but promising results:

• The website’s domain rating increased from 0 to 16, a significant improvement in trust and authority.
• 57 keywords were indexed, giving the site a stronger presence in search engine results.
• 12 of these keywords ranked on Google’s first page, including several high-value local terms.

While it was still too early to see a complete transition from paid leads to organic growth, the foundational work set the stage for long-term success. Organic traffic was steadily increasing, and the client could begin to see the potential for reducing their reliance on paid lead services over the next several months.

This case study highlights the importance of patience and a strong strategy in achieving sustainable SEO results. Every client’s journey is unique, but with a fully customized approach, meaningful progress is possible even in the early stages.

Problem

Client approached us with the goal of increasing their online visibility and generating consistent, organic leads without relying on paid ads or third-party lead generation services. As a service-based business, they understood the value of long-term SEO efforts and wanted to establish themselves as a market leader in their area. While their Google Business Profile (GBP) was performing relatively well, they were not seeing significant growth in website traffic, calls, or lead form submissions.

Solution

Our strategy for this Client focused on building a comprehensive and sustainable SEO plan that worked in tandem with optimizing their Google Business Profile.

For their website, we:

• Conducted ongoing keyword research to identify high-intent search terms relevant to their services and location.
• Created service area pages tailored to their primary and surrounding locations, ensuring they could rank for local searches.
• Developed clear calls-to-action (CTAs) across all pages, including clickable phone numbers for immediate calls and easy-to-use lead forms for inquiries.
• Built authoritative backlinks from reputable local and industry-specific sites to improve their domain authority.
• Ensured the website maintained optimal performance with regular technical SEO audits, including fast loading times, proper site structure, and clean metadata.

For their GBP, we:

• Regularly updated their profile with relevant posts, offers, and photos to keep it active and engaging.
• Collected and responded to customer reviews to build credibility and trust.
• Optimized the business categories, service descriptions, and targeted keywords to align with their SEO efforts.
• Used GBP heat map analysis to monitor their rankings across various local quadrants, making data-driven adjustments to maintain top visibility.

Results

Client’s commitment to a long-term SEO strategy paid off significantly, as reflected in their performance over the last 30 days:

• A 158% net increase in tracked keyword rankings, expanding their reach for important search terms.
• 981 local website visitors driven entirely by organic search traffic, showcasing the success of their SEO efforts.
• This traffic generated 163 calls directly from their website and 29 lead form submissions, providing them with high-quality leads for their services.
• The Google Business Profile optimization also produced outstanding results:
• Client maintained top 3 map rankings for 95% of key locations, as shown on the GBP heat map.
• This visibility generated an additional 55 website clicks and 68 calls from potential customers.

Critically, our analysis revealed that without ongoing SEO efforts, Client would have missed out on 95 calls that originated directly from their website traffic. This underscores the importance of combining SEO and GBP optimization to maximize lead generation and secure long-term growth.

Takeaway

This case study demonstrates how a strategic, ongoing investment in SEO, coupled with service area pages and strong CTAs, can deliver measurable results and provide a competitive edge. For businesses like this Client's, relying solely on a Google Business Profile can leave significant opportunities untapped. By leveraging a tailored SEO strategy, Client not only increased their leads but also established a robust online presence that positions them for continued success.

Problem

Client, a service-based business, opted for our Domination Package to achieve rapid and comprehensive online growth. While they had an established Google Business Profile (GBP) and some existing visibility, their primary goals were to significantly boost local traffic, dominate the search results, and generate consistent calls and leads. They wanted to combine the power of organic SEO with Google Ads to achieve measurable results quickly.

Despite some initial visibility on Google Maps, this Client was missing out on valuable opportunities by not fully optimizing their website or leveraging paid advertising to target high-intent customers.

Solution

To help our Client achieve their goals, we implemented a dual strategy combining tailored local SEO efforts and highly targeted Google Ads campaigns.

For SEO, we:

• Conducted in-depth keyword research to identify local, high-intent search terms relevant to their services.
• Built and optimized service pages and service area pages, ensuring clear, conversion-focused CTAs such as clickable phone numbers and lead forms.
• Improved their domain authority through high-quality backlinks from local and industry-relevant sources.
• Maintained technical SEO best practices, including fast load times, mobile-friendly design, and optimized metadata to improve their organic rankings.

For Google Ads, we:

• Created targeted ad campaigns focused on high-converting keywords, ensuring their ads appeared in front of the right audience at the right time.
• Used location-based targeting to capture potential customers within their service areas, maximizing ad spend efficiency.
• Integrated conversion tracking to monitor calls and form submissions, allowing us to adjust campaigns for optimal results.

For their GBP, we:

• Continued to optimize the profile with updated photos, posts, and responses to reviews.
• Ensured consistent use of targeted keywords in their GBP description and service categories.
• Monitored their heat map performance and made adjustments to maintain their top 3 rankings in key locations.
• Results

In just the last 30 days, our Client  experienced impressive growth as a result of the combined SEO and Google Ads efforts:

• A 233% net increase in tracked keyword rankings, demonstrating significant organic visibility improvements.
• 203 local website visitors, driven by a combination of SEO and ad campaigns.
• 227 calls generated across SEO and Google Ads, with 6 website form submissions, resulting in a strong ROI for their investment.

The Google Business Profile played a vital role as well:

• Maintained top 3 map rankings in 78% of the key locations, as shown in the GBP heat map.
• The GBP alone generated 14 additional website clicks and 17 calls in the same 30-day period.

Critically, we analyzed the data and found that without SEO efforts, our Client would have missed out on 216 calls, further emphasizing the importance of combining strategies to dominate both organic and paid channels.

Takeaway

Client’s success illustrates the power of integrating local SEO with Google Ads to achieve both short-term and long-term growth. While Google Ads drove immediate results, ongoing SEO efforts ensured sustainable visibility and lead generation. By leveraging both strategies, Our Client secured a significant competitive edge, expanded their customer base, and established a strong foothold in their local market.

Problem

Client, a franchisee in the restoration industry, faced significant challenges with their online marketing strategy. Being part of a franchise meant that they had little to no control over their website, severely limiting the ability to implement SEO strategies. Despite having a Google Business Profile (GBP), it was under-optimized, and their existing ads strategy was yielding lackluster results, with minimal ROI. Our Client ’s primary goal was to maximize lead generation while working within the constraints of the franchise system.

Solution

Given the limitations of website modifications, our focus was on optimizing  the Client's GBP and implementing a high-performing Google Ads strategy. We revamped their GBP, ensuring accurate service listings, relevant keywords, and high-quality images, while strategically crafting responses to reviews to boost engagement and trust.

For Google Ads, we performed extensive keyword research specific to their restoration services and target locations. Ad groups were segmented based on service types and user intent to maximize relevance. Custom landing pages were not an option due to franchise restrictions, so we carefully crafted ad copy and adjusted bidding strategies to drive high-quality leads directly to their GBP and pre-set corporate landing pages.

We also implemented advanced tracking to monitor conversions, allowing us to refine campaigns weekly and ensure maximum cost-effectiveness.

Results

Over the course of several months, our Client saw transformative results:

• Their Google Ads conversion rate climbed to an impressive 35.71% for specific ad groups, with an average conversion rate of 16.5% across all ad groups — far surpassing the restoration industry average of 2.86%.
• Their GBP optimization led to a marked improvement in visibility, with their GBP appearing in the top 3 positions for priority keywords in 80% of targeted locations.
• The ad strategy drove a significant increase in high-quality leads, with dozens of calls and GBP-driven inquiries every week, resulting in a notable boost in booked restoration jobs.

By leveraging a focused strategy on the GBP and Google Ads, our Client was able to achieve consistent lead generation and grow their business, despite the inherent limitations of being part of a franchise system.

Problem

When this client came to Peterson SEO, she had a vision but lacked the infrastructure to bring it to life. She was a one-woman show with a brand-new company, no online presence, and just one van to serve her clients. Her goals were ambitious: expand her business, make a meaningful difference in her community, and grow into a thriving operation with her first fleet of vehicles. She needed more than just an SEO provider—she needed a partner to help lay the foundation for sustainable growth.

Solution

Peterson SEO enrollerd her into the Domination Package and developed a fully customized strategy to build her brand from scratch. We started with the essentials: a professionally designed, fully optimized website that showcased her services, mission, and community focus. Every page was crafted with clear calls-to-action, making it easy for potential clients to contact her via calls or online forms.

Next, we optimized her Google Business Profile for maximum local visibility, ensuring her business appeared in the local map pack for relevant searches. To increase her online authority, we built high-quality backlinks, created content tailored to her target audience, and indexed valuable keywords.

Understanding her vision to grow and make an impact, we also focused on promoting her community involvement through strategic blog posts and social media updates. This helped her not only attract clients but also connect with her local community, building trust and credibility.

Results

In just 13 months, the transformation was remarkable:

• Business Growth: She went from being a one-woman operation to managing a team of 15 full-time employees.
• Fleet Expansion: Starting with a single van, she expanded her fleet to 5 fully equipped vans, enabling her to take on more jobs and serve her clients efficiently.
• Operational Capacity: Her calendar went from sporadic bookings to being consistently full, with a steady flow of organic leads coming through both calls and website submissions.
• Community Impact: Her increased visibility and engagement helped her build strong connections within her local community, further cementing her business as a trusted name in the area.

Takeaway

This case study showcases the power of pairing ambition with the right strategy. By starting with a solid foundation and focusing on long-term growth, this one-woman show became a thriving business with a team, a fleet, and a legacy of making a difference in her community.

Problem

A few years ago, a brand-new restoration company entered the industry with no website, no branding, and no online presence. They were saddled with costly lead services and had been deceived by so-called "restoration marketing experts" who delivered little to no results. Struggling to stay afloat, they were desperate for a partner who could help them carve out their place in a competitive market and bring in their own leads without reliance on expensive third-party services.

Solution

Peterson SEO stepped in and delivered a customized strategy tailored to their unique needs. We began by creating a compelling, fully optimized website that not only showcased their services but also reflected their brand’s mission and identity. Using a carefully crafted local SEO strategy, we worked to build their trust authority from the ground up, creating high-quality backlinks, publishing authoritative content, and indexing valuable keywords that resonated with their target audience.

Simultaneously, we supported the company in establishing a unique and memorable brand identity. By refining their messaging and focusing on local visibility, we helped them stand out from their competitors in a crowded market. Our efforts also significantly reduced their dependency on costly lead services, replacing it with steady organic growth powered by targeted traffic and an optimized Google Business Profile.

Results

The results of our collaboration were extraordinary and far from typical, highlighting what is possible with a customized strategy and the right growth partner:

• In just 6.5 months, their online visibility surged, with organic leads flowing in and reducing their need for paid ads and third-party leads which enabled them to expand operations and open up a second location in another area of the state.
• By month 13, their success allowed them to expand statewide
• In 20 months, they went from a struggling start-up to a thriving company, generating such a strong reputation and financial growth that they were offered a deal they couldn’t refuse to sell their business for significant financial gain.

A snapshot at the time of sale from Ahrefs shows their transformation:

• Domain Rating: 0 → 45
• Backlinks: 0 → Over 1,700
• Indexed Keywords: 0 → Over 3,600
• Organic Website Traffic: 0 → Over 4,300 visitors per month (Ahrefs estimates approximately only 1/5th of actual traffic)

Takeaway

While this story is exceptional, it demonstrates the possibilities of what can be achieved with an authentic and effective customized SEO strategy. With Peterson SEO, this restoration company didn’t just survive — they thrived, proving that even the toughest challenges can be overcome with the right approach. A true domination package success story for the ages.

Problem

Client, a brand-new restoration business, partnered with Peterson SEO to establish a strong online presence and generate leads in their local market. Over the first year, we implemented a custom marketing strategy tailored to their goals, market, and competition. This included a hyper-focused ad strategy that aligned with their local audience and a cohesive SEO plan to build long-term visibility.

For the first six months, the client saw steady improvements:

• Increased website traffic and visibility.
• Growth in local search rankings.
• A rising number of calls and inquiries from their target market.

However, after attending an industry seminar, the client decided to make significant changes to their marketing strategy. The seminar presented generic advice that included:

• Adopting broad, non-targeted keywords.
• Replacing their recognizable local phone number with an 800 number.

The client insisted on implementing these changes despite our recommendations to stay aligned with their custom strategy.

Result

The changes had immediate and noticeable negative effects:

• Calls and inquiries dropped dramatically as customers became less inclined to trust an 800 number instead of a familiar local number.
• Broad keywords led to unqualified clicks that drained the ad budget with little to no return.
• Local search rankings began to stagnate, as their marketing lost the cohesive, localized approach that had been driving success.

The client quickly realized the results were not aligning with their expectations.

Final Outcome

After seeing the negative effects, the client trusted our team to recalibrate their strategy. We reverted to the original, localized approach, reinstating their local phone number and refining their ad strategy to focus on their specific audience. Over the next several months, the business experienced:

• A 40% increase in qualified leads compared to pre-change levels.
• Recovery of lost rankings and an improvement in local search performance.
• A consistent rise in business inquiries that aligned with their growth goals.

This case highlights the importance of trusting experienced professionals to design strategies that account for market specifics and business goals.

Takeaways

• Avoid Generic Advice: Marketing advice from seminars or general sources often lacks the nuance and customization necessary for specific markets.
• Trust Localized Strategies: For service-based businesses, a local approach fosters trust and drives better results.
• Communication is Key: Working closely with your marketing partner ensures that strategies remain aligned with your business goals.

By trusting our expertise and maintaining open communication, This Client was able to recover from a misstep and continue on a path of growth.

Problem

A new Client partnered with Peterson SEO to grow their local business. Starting from scratch, we developed a custom marketing strategy that increased their online visibility and generated new leads. While our efforts began yielding results, the client’s business wasn’t growing as expected.

A closer look revealed the issue:

• 60–70% of calls went unanswered.
• Leads were not being tracked, followed up on, or nurtured.
• The client lacked a system to organize and manage incoming inquiries.

Result

Despite having a great marketing strategy in place, the lack of internal processes meant that new opportunities were constantly slipping through the cracks. The client initially resisted suggestions for improvement but eventually became coachable and followed our guidance. They implemented a CRM system, established better processes for answering calls, and began following up with leads in a timely manner.

Final Outcome

Once the client improved their internal systems and communication, they saw dramatic improvements in their business operations:

• Lead conversion rates increased significantly.
• Their calendar began filling up with appointments.
• The business saw steady, sustainable growth.

By addressing the internal gaps, the client was able to align their efforts with our marketing strategy and capitalize on the leads we were generating.

Takeaways

• Internal Processes Matter: No matter how great the marketing strategy is, poor internal systems can derail success.
• Be Coachable: Taking advice and following guidance from experienced professionals can lead to big wins.
• Growth is a Partnership: Success is a two-way street. Marketing provides the leads; the client must have the processes to close them.